Search isn't just Google anymore. Here's how I'm building a keyword plan that works across organic search, paid ads, and AI platforms — all connected to my final project marketing campaign. SEO · SEM · AEO · GEO · April 2026 · ~6 min read Why Search Is the Center of My Campaign When I started building my final project marketing campaign, I kept asking myself: how do people actually find a brand they've never heard of before? The answer is almost always search. Whether someone